Treasure Coast Real Estate Blog

Your local news and information source for homes and investment real estate along South Florida's Treasure Coast

Saturday, June 27, 2015

Selling Your Home: Effective Pricing Leads to Success

10 Steps to Selling Your Home Series

Selling a home in today’s complex real estate market can be stressful and difficult. However, choosing to work with experienced agents like The Treasure Coast Home Sales Team will ensure that things run as smoothly as possible.

Here is the second of our ten step overview of what the typical home selling process in Florida is like...

Step Two: Effective Pricing Leads to Success

According to a recent report, about 90% of homebuyers surf the Web to begin their home search. That means home buyers are well aware of what properties are available on the market and the prices they are selling for. Therefore, now more than ever, pricing is the key to selling your home.
Some sellers think that a higher price will give them some negotiating room. But in fact many buyers don't even look at a property that is overpriced, much less make an offer on it.

This can lead to the property's becoming "shop-worn." Buyers often inquire about the length of time a property has been on the market. If it has been on the market a long time, they wonder if there is something wrong with it. The sellers then have to drop the price, taking less than they might have if they had priced it correctly to begin with.
Homes that are well-priced attract the buyers in their price range. The buyer's perception is that the home is a good buy, and then the seller is positioned to receive the listing price or close to it.

Please watch for our next informative post: Staging Your Home or contact us now for a personal, no-obligation consultation on the current real estate market and an analysis of your home.

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